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Privacy Policy for Value Up Services Private Limited

**Last Updated:** December 2, 2025

This Privacy Policy describes how Value Up Services Private Limited ("the Company," "we," "us," or "our") collects, uses, and discloses your personal information when you visit or make use of our website, valueup.co.in, and the services provided therein.

1. Information We Collect

We collect several different types of information for various purposes to provide and improve our services to you.

1.1 Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Full Name
  • Email address
  • Phone number
  • Mailing address
  • Financial details (such as investment goals, risk profile, and bank details, where applicable for service provision)
  • PAN (Permanent Account Number) or other KYC documents, if required for compliance with Indian regulatory bodies (AMFI, SEBI).

1.2 Usage Data

We may also collect information that your browser sends whenever you visit our website or when you access the Service by or through a mobile device ("Usage Data"). This Usage Data may include information such as:

  • Your computer's Internet Protocol address (IP address)
  • Browser type and version
  • The pages of our Service that you visit
  • The time and date of your visit
  • The time spent on those pages
  • Unique device identifiers and other diagnostic data.

1.3 Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

2. Use of Data

Value Up Services Private Limited uses the collected data for various purposes:

  • To provide and maintain the Service.
  • To notify you about changes to our Service.
  • To allow you to participate in interactive features of our Service when you choose to do so.
  • To provide customer care and support.
  • To provide analysis or valuable information so that we can improve the Service.
  • To monitor the usage of the Service.
  • To detect, prevent, and address technical issues.
  • To fulfill our legal and regulatory obligations as an AMFI-registered entity (ARN-342056).
  • To send you marketing and promotional communications, provided you have consented to receive them.

3. Disclosure of Data

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation (e.g., requests from regulatory bodies like SEBI, AMFI, or law enforcement).
  • Protect and defend the rights or property of Value Up Services Private Limited.
  • Prevent or investigate possible wrongdoing in connection with the Service.
  • Protect the personal safety of users of the Service or the public.
  • Protect against legal liability.

3.1 Disclosure to Third Parties

We may share your Personal Data with:

  • Service Providers: We may employ third-party companies and individuals to facilitate our Service, to provide the Service on our behalf, or to assist us in analyzing how our Service is used (e.g., CRM systems, web analytics providers, technical support).
  • Regulatory Authorities: Any legally mandated disclosures to regulators such as AMFI or SEBI, as required for our business operations.
  • Business Transfers: If Value Up Services Private Limited is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

4. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We implement appropriate technical and organizational measures to protect Personal Data against unauthorized or unlawful processing and against accidental loss, destruction, or damage.

5. Your Data Protection Rights

Depending on your jurisdiction and the nature of the data collected, you may have the following rights:

  • The right to access: You have the right to request copies of your Personal Data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The right to erasure: You have the right to request that we erase your Personal Data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your Personal Data, under certain conditions.

To exercise any of these rights, please contact us using the details below. We may require you to verify your identity before responding to such requests.

6. Links to Other Sites

Our Service may contain links to other sites that are not operated by us (e.g., the official AMFI website, third-party payment portals). If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: dm@valueup.co.in